Article: Endorsement Marketing Secrets - Free Reprintable Article

by Larry Dotson
Endorsement marketing is having famous or reputable people recommend your product or service to others. They could be celebrities, star athletes, musicians, etc. Choose people that are related to your business and might actually use your product or service.

Before asking anyone for an endorsement be sure your product or service gives the results you say it does. They may ask you to prove it before they will agree to give an endorsement.

Once you find the ideal person to endorse your product or service simply contact them and ask. When proposing any endorsement deal make it a win/win situation. Tell them you would get the endorsement and they would get free publicity. If they're selling a product or service, you could exchange endorsements. If they ask for a fee, try to give them a percentage of the profits instead.

Once you get an endorsement from someone, use it on all your advertising and marketing material. Put their endorsement and picture on your Web site. Use their testimonial in your ads. Include it on your product packages.

An endorsement can increase your sales fast. It gives credibility to your product or service. People will usually believe a person that's not related to your business before they will believe you.

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© 2004 Larry Dotson
Sponsored by Simple Joe, Inc. makers of simple PC software. Simple Joe's Income & Expenses is the ideal tool to help you manage your business accounting, simple and easy. Visit http://www.simplejoe.com/incomeexpenses.
This article may be freely reprinted provided the Author and Sponsor information remain part of the article. Links should be active where appropriate.

Note: This article may be freely distrubuted and reprinted as long as the author's information and web link are included at the bottom of the article. The web link should be active when the article is reprinted on a web site or in an email. Minor edits and alterations are acceptable so long as they do not distort or change the content of the article. For more information on reprint rights email:

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Endorsement Marketing Secrets
By Larry Dotson

Endorsement marketing is having famous or reputable people
recommend your product or service to others. They could be
celebrities, star athletes, musicians, etc. Choose people that
are related to your business and might actually use your
product or service.

Before asking anyone for an endorsement be sure your product
or service gives the results you say it does. They may ask you
to prove it before they will agree to give an endorsement.

Once you find the ideal person to endorse your product or
service simply contact them and ask. When proposing any
endorsement deal make it a win/win situation. Tell them you
would get the endorsement and they would get free publicity.
If they're selling a product or service, you could exchange
endorsements. If they ask for a fee, try to give them a
percentage of the profits instead.

Once you get an endorsement from someone, use it on all your
advertising and marketing material. Put their endorsement and
picture on your Web site. Use their testimonial in your ads.
Include it on your product packages.

An endorsement can increase your sales fast. It gives credibility
to your product or service. People will usually believe a person
that's not related to your business before they will believe you.

------------------------------
© 2004 Larry Dotson
Sponsored by Simple Joe, Inc. makers of simple PC software. 
Simple Joe's Income & Expenses is the ideal tool to help 
you manage your business accounting, simple and easy. 
Visit <a href="http://www.simplejoe.com/incomeexpenses">
http://www.simplejoe.com/incomeexpenses</a>. 
This article may be freely reprinted provided the Author 
and Sponsor information remain part of the article. 
Links should be active where appropriate.

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Page Title:	Article: Endorsement Marketing Secrets
Keywords:	web site promotion endorsement marketing secrets, free reprintable article
Summary:	This article is about endorsement marketing secrets .