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9 Sure-Fire Ways To Increase Your E-zine's Readership!
by Larry Dotson
You Have Won!
Hold an ongoing prize drawing in your e-zine. The prizes should
be something of interest or value to your subscribers. Most
people who enter will continually read each issue for the
results.
100% Original
Give your subscribers content they can't read anywhere else.
I'm not saying all your content has to be 100% original, but a
portion of your e-zine should have original information. People
will usually read information they haven't read before.
Was I Right?
Give your subscribers a quiz or a series of trivia questions.
Publish the correct answers in your following issue. The people
who participate will want to see if they were right.
Read All About It!
Supply news stories related to your e-zine's topic. People want
current and up-to-date news. If you can be their first source,
they will become loyal readers.
The Polls Are In!
Hold an interactive poll in your e-zine. Ask subscribers a poll
question. Have them e-mail their vote or opinion. People love
to give their 2 cents worth. They would also like to read the
results in your next issue.
Become A Jester :)
Give your subscribers a little humor now and then. Don't be so
serious, tell them a joke. If they associate your e-zine with
being happy they will want to read every issue.
The Information Free-way
People love to get free stuff. Tell readers were to get free
stuff online or offline. It could be software, services, sample
products, e-books etc. The freebies should be related to your
e-zine's topic. Keep the freebies coming and your subscribers
will keep reading!
Mini-Yahoo
Tell your subscribers about Web sites related to your e-zine's
topic. The web sites should be interesting and helpful. Become
your readers miniature "Yahoo", you know how many readers
they get.
In Our Next Issue...
Get your subscribers excited about your next issue. Tell them
about upcoming articles, prize drawings, freebies etc. If they
know what's in store for them, they won't want to miss reading
your next issue.
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© 2004 Larry Dotson
Sponsored by Simple Joe, Inc. makers of simple PC software. Simple Joe's Income & Expenses is the ideal tool to help you manage your business accounting, simple and easy. Visit http://www.simplejoe.com/incomeexpenses.
This article may be freely reprinted provided the Author and Sponsor information remain part of the article. Links should be active where appropriate.
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Note: This article may be freely distrubuted and reprinted as long as the author's information and web link are included at the bottom of the article. The web link should be active when the article is reprinted on a web site or in an email. Minor edits and alterations are acceptable so long as they do not distort or change the content of the article. For more information on reprint rights email:
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Article Formatted for Email & Newsletters:
348 Words
Articles and Resources on Marketing - Ezine/Newsletters
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