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This article lists 42 deadly ad copy sins that i've made . |
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42 Deadly Ad Copy Sins That I've Madeby Larry DotsonI have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away. Now that I am in business, I have written some of my own ad copies. Some of them have worked, some of them have bombed. The key is to keep changing and testing your ad copy, don't just write one and then stop. I don't have a college degree in copywriting, but I know to learn from the mistakes and never give up. Below I've made a list of 42 deadly ad copy sins that I've made over the years and that you can learn from: -no compelling headline -no believable testimonials -no sub headlines -no attractive benefits -no features -no strong guarantees -no asking or answering questions -no proof of benefits offered -no contact information for questions -no endorsements -no conversational writing -too long of sentences -no deadline to order -no free trials -spelling mistakes -grammar mistakes -too light of text -too dark of background -ad copy doesn't blend together -no breaks in ad copy -no bullets -ad copy in all CAPS -few ordering options -no visual aids -no comparison to competition -no reminding of benefits or deadlines -no information about your business -no appealing adjectives -no appealing phrases -too large of text -too small of text -no emotional appeal -too large of paragraphs -no story telling -no underlining or bolding of keywords -too short of ad copy -too long of ad copy -no facts or case studies -hard to understand jargon -no free bonuses -too low of price -too high of price Don't get me wrong, not all 42 of my ad copy sins will apply to each and every ad you write. It is just a list you can use in the future. If you currently have an ad copy, compare it to the list right now. Your ad copy could make or break your sales. ------------------------------ © 2004 Larry Dotson Sponsored by Simple Joe, Inc. makers of simple PC software. Simple Joe's Money Tools gives you 14 professional money and finance calculators. The secrets of the pros. Visit http://www.simplejoe.com/moneytools. This article may be freely reprinted provided the Author and Sponsor information remain part of the article. Links should be active where appropriate.
Article Formatted for Email & Newsletters:Articles and Resources on Marketing - Copywriting For AdsProduct: Easy accounting for anyone using Simple Joe's Income & ExpensesProduct: Simple Joe's Money Tools - Personal Finance and Investing Financial Calculators Article: 10 Eye Popping, Jaw Dropping Ad Copy Secrets Article: 10 Killer Ways To Make People Click Article: 10 Order Pulling Ways To End Your Ad Copy Article: 10 Sizzling Ways To Improve Your Ad Copy Article: 10 Tips For Writing A Highly Persuasive Ad Article: 10 Tips For Writing A Profit Producing Ad Article: 10 Ways To Get Your Ads Or Messages Noticed Article: 10 Ways To Make Your Ad Command Attention Article: 10 Psychological Desires To Insert Into Your Ad Article: 10 Persuasive Triggers To Plug Into Your Ad Article: 10 Rarely Used Ways To Upgrade Your Ad Article: 10 Killer Ways To Make Your Ad Sell
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| Page Title: | Article: 42 Deadly Ad Copy Sins That I've Made |
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| Summary: | This article lists 42 deadly ad copy sins that i've made . |