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10 Tips For Writing A Profit Producing Ad
by Larry Dotson
1. You can get ad copy ideas by studying similar
product's advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to
accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product's benefits
and features. Begin your ad with the most important
benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.
5. List all the ways your product is different from
your competition's. Include all the differences in
your ad copy that are better than their product.
6. Use graphics, pictures and drawings of people
actually using your product to solve their problem.
Include a picture that also shows the results.
7. Make a list of your target audience. Write down
what reasons would attract them to purchase your
product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product
reviews, etc.
9. Tell your audience what kind of support they'll
get after they buy. It could be free consulting, tech
support, free servicing, etc.
10. Ask people at the end of your copy why they
decided not to buy. This will give you new ideas on
how to produce a more profitable ad copy.
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© 2004 Larry Dotson
Sponsored by Simple Joe, Inc. makers of simple PC software. Simple Joe's Money Tools gives you 14 professional money and finance calculators. The secrets of the pros. Visit http://www.simplejoe.com/moneytools.
This article may be freely reprinted provided the Author and Sponsor information remain part of the article. Links should be active where appropriate.
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Articles and Resources on Marketing - Copywriting For Ads
Product: Easy accounting for anyone using Simple Joe's Income & Expenses
Product: Simple Joe's Money Tools - Personal Finance and Investing Financial Calculators
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Article: 10 Ways To Get Your Ads Or Messages Noticed
Article: 10 Ways To Make Your Ad Command Attention
Article: 42 Deadly Ad Copy Sins That I've Made
Article: 10 Psychological Desires To Insert Into Your Ad
Article: 10 Persuasive Triggers To Plug Into Your Ad
Article: 10 Rarely Used Ways To Upgrade Your Ad
Article: 10 Killer Ways To Make Your Ad Sell
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