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10 Order Pulling Ways To End Your Ad Copy
by Larry Dotson
1. You could end your ad copy by telling people
what will happen if they buy your product. Use
your most powerful benefit as the example.
2. You could end your ad copy by telling people
what will happen if they don't buy your product. Use
a problem that they won't be able to solve without it.
3. You could end your ad copy with a question
they will always say yes too. They then will be used
to saying yes when you ask them to order.
4. You could end your ad copy with a short review
of your whole ad. Repeat all the major benefits and
features they will receive.
5. You could end your ad copy with a deadline.
Tell them it's a limited time offer and they need to
order by a specific date.
6. You could end your ad copy with a powerful
guarantee. Give them a lifetime or triple your
money back guarantee.
7. You could end your ad copy with a testimonial.
Use one or two of your customers' testimonials
that is believable and includes specific results.
8. You could end your ad copy with a free bonus.
When you give them a free bonus it increases the
product's perceived value.
9. You could end your ad copy with a discounted
price. Just list your regular price and then offer a
discounted price off the order right now.
10. You could end your ad copy with a free sample
or trial of your product. If your ad didn't attract them
to buy, maybe a free sample or trial would.
------------------------------
© 2004 Larry Dotson
Sponsored by Simple Joe, Inc. makers of simple PC software. Simple Joe's Money Tools gives you 14 professional money and finance calculators. The secrets of the pros. Visit http://www.simplejoe.com/moneytools.
This article may be freely reprinted provided the Author and Sponsor information remain part of the article. Links should be active where appropriate.
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Articles and Resources on Marketing - Copywriting For Ads
Product: Easy accounting for anyone using Simple Joe's Income & Expenses
Product: Simple Joe's Money Tools - Personal Finance and Investing Financial Calculators
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Article: 10 Ways To Make Your Ad Command Attention
Article: 42 Deadly Ad Copy Sins That I've Made
Article: 10 Psychological Desires To Insert Into Your Ad
Article: 10 Persuasive Triggers To Plug Into Your Ad
Article: 10 Rarely Used Ways To Upgrade Your Ad
Article: 10 Killer Ways To Make Your Ad Sell
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