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10 Killer Ways To Make Your Ad Sell
by Larry Dotson
1. Use plenty of examples in your ad copy. This will
allow your whole target audience to understand your
pitch completely.
2. Gain extra credibility by using terms your readers
may not understand, but can follow by explaining them
in simple terms. This will show you're an expert.
3. Reveal how excited you are about the product. You
could use words or a picture of yourself looking very
excited.
4. Tell your target audience you were in their current
position. Next, tell them how your product pulled you
out of that position.
5. Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn't solve
their problem, offer them a free product in return.
6. Get your audience involved in your ad by asking
them questions. They'll automatically want to answer
the questions in their mind.
7. Introduce yourself in your ad copy. Haven't you
ever read an ad copy and wondered half way through it
who is selling the product? It's a big turn off.
8. Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
You could start with "Once upon a time..."
9. Use less than five points in your ad copy. If you
start revealing too many topics, your readers might
get confused and quit reading.
10. Make your target audience's experience reading
your ad positive. You could educate them or tell a
joke to make them laugh.
------------------------------
© 2004 Larry Dotson
Sponsored by Simple Joe, Inc. makers of simple PC software. Simple Joe's Income & Expenses is the ideal tool to help you manage your business accounting, simple and easy. Visit http://www.simplejoe.com/incomeexpenses.
This article may be freely reprinted provided the Author and Sponsor information remain part of the article. Links should be active where appropriate.
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Article Formatted for Email & Newsletters:
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Articles and Resources on Marketing - Copywriting For Ads
Product: Easy accounting for anyone using Simple Joe's Income & Expenses
Product: Simple Joe's Money Tools - Personal Finance and Investing Financial Calculators
Article: 10 Eye Popping, Jaw Dropping Ad Copy Secrets
Article: 10 Killer Ways To Make People Click
Article: 10 Order Pulling Ways To End Your Ad Copy
Article: 10 Sizzling Ways To Improve Your Ad Copy
Article: 10 Tips For Writing A Highly Persuasive Ad
Article: 10 Tips For Writing A Profit Producing Ad
Article: 10 Ways To Get Your Ads Or Messages Noticed
Article: 10 Ways To Make Your Ad Command Attention
Article: 42 Deadly Ad Copy Sins That I've Made
Article: 10 Psychological Desires To Insert Into Your Ad
Article: 10 Persuasive Triggers To Plug Into Your Ad
Article: 10 Rarely Used Ways To Upgrade Your Ad
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