Article: Make Testimonials Believable! - Free Reprintable Article

by Scott F. Geld
1. PICTURES

Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.

2. ELECTRONIC SIGNATURES

Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.

3. ONLINE AUDIO

You could record people's testimonials with a mini tape recorder over the phone, on your answering machine, or voice mail. Then you could convert the recording into a online audio file and upload it to your web site. You can find more information about converting audio recording's by typing "real audio" at a search engine.

4. POSTCARDS

Have people mail you their testimonial on a postcard, scan it and upload it to your web site. This will give people proof that the testimonial isn't fake because it will have a post mark on it.

5. PROFILES

Ask people to include a profile of themselves with their testimonial. You could just have them answer some questions like age, occupation, hobbies, favorite quote, etc. This will make your testimonials more entertaining to read.

6. HAND WRITTEN LETTERS

This is similar to the "electronic signature" tip. Scan and upload the entire written testimonial or letter to your web site. This will give your testimonials a feel of realism.

7. RECORDINGS

You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.

8. E-MAIL MESSAGES

When you get e-mail testimonials, publish the entire e-mail message instead of just the contents. It will be more believable because it will include the date, time, subject, who it's from and who it's to.

9. CONTACT INFORMATION

When you get testimonials from people, ask them if you could include their contact information under the testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you.

10. ONLINE VIDEO

If some of the people who give you testimonials have a camcorder, ask them to record their testimonial on video and send it to you. Then you could convert the video to an online video file and upload it to your site. You can find more information about converting audio recording's by typing "real video" at a search engine.

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Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic and direct links. For more information, please visit: http://www.MarketingBlaster.com

Note: This article may be freely distrubuted and reprinted as long as the author's information and web link are included at the bottom of the article. The web link should be active when the article is reprinted on a web site or in an email. Minor edits and alterations are acceptable so long as they do not distort or change the content of the article. For more information on reprint rights email:

Article Formatted for Email & Newsletters:

379 Words

Make Testimonials Believable!
by Scott F. Geld

1. PICTURES

Ask people if they would e-mail a picture with their
testimonial. If they don't have one scanned you could
have them send their picture by mail and you could
scan it. This technique will give your testimonials
more credibility.

2. ELECTRONIC SIGNATURES

Most online testimonials you see have text signatures.
You could have people mail their written signature,
scan it, and upload it with their testimonial. People
will feel the testimonial is more official.

3. ONLINE AUDIO

You could record people's testimonials with a mini tape
recorder over the phone, on your answering machine, or
voice mail. Then you could convert the recording into
a online audio file and upload it to your web site.
You can find more information about converting audio
recording's by typing "real audio" at a search engine.

4. POSTCARDS

Have people mail you their testimonial on a postcard,
scan it and upload it to your web site. This will give
people proof that the testimonial isn't fake because
it will have a post mark on it.

5. PROFILES

Ask people to include a profile of themselves with
their testimonial. You could just have them answer
some questions like age, occupation, hobbies,
favorite quote, etc. This will make your testimonials
more entertaining to read.

6. HAND WRITTEN LETTERS

This is similar to the "electronic signature" tip. Scan
and upload the entire written testimonial or letter to
your web site. This will give your testimonials a feel
of realism.

7. RECORDINGS

You could record peoples testimonials over the phone
with a mini tape recorder. Then, take the recording
and record it to an answering machine or voice mail
system. Under each one, include a phone number they
can call to hear the actual testimonial.

8. E-MAIL MESSAGES

When you get e-mail testimonials, publish the entire
e-mail message instead of just the contents. It will be
more believable because it will include the date, time,
subject, who it's from and who it's to.

9. CONTACT INFORMATION

When you get testimonials from people, ask them if
you could include their contact information under the
testimonial. This will allow potential customers to
ask your current customers questions about your
product or service before they buy. Usually, they
will trust them more than you.

10. ONLINE VIDEO

If some of the people who give you testimonials have
a camcorder, ask them to record their testimonial on
video and send it to you. Then you could convert the
video to an online video file and upload it to your site.
You can find more information about converting audio
recording's by typing "real video" at a search engine.

------------------------------------------
Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic
and direct links.  For more information, please visit:
<a href="http://www.MarketingBlaster.com">
http://www.MarketingBlaster.com</a>

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Page Title:	Article: Make Testimonials Believable!
Keywords:	internet marketing make testimonials more believable honest testimonial endorsement, free reprintable article
Summary:	Ten tips on how to make your product testimonials more credible and believable.