Article: How To Successfully Joint Venture Your Online Business With Offline Businesses - Free Reprintable Article  

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Article: How To Successfully Joint Venture Your Online Business With Offline Businesses
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  This article describes how to successfully joint venture your online business with offline businesses .
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How To Successfully Joint Venture Your Online Business With Offline Businesses

by Larry Dotson

There are many advantages joint venturing with offline businesses. You could increase your target market by reaching audiences you couldn't advertise to before. You could get referrals from the offline businesses you joint venture with.

The key to joint venturing with offline businesses is to find ones that have the same target audience. If you're selling business software, you wouldn't want to joint venture with a store that sells candy. You won't be very successful. You would want to joint venture with an office supply or computer store.

Below are three possible joint venture deals you could set up:

1. Write a tip booklet that is related to your business. Make a deal with an offline store where they giveaway your tip booklet to their shoppers with each purchase. The store you pick should attract your target audience. The store could have something free to giveaway to attract shoppers and you could have your web site ad in the tip booklet.

2. Design a printed flyer for your online business. The flyer should include a description of your web site, e-mail address, web address and any other important information. Make a deal with an offline store to have them include the flyer in each bag of products they sell in exchange for free advertising on your web site.

3. Make a deal with a computer store to have them display your web site on the computers they display in their store in exchange for free advertising on your web site or in your e-mail newsletter.

Once you find a targeted offline business, contact them and present your joint venture proposal. Tell the business owner the benefits of the joint venture. Tell him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, products and services. Using all three methods above will greater your chance of having a profitable and successful offline joint venture.

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© 2004 Larry Dotson
Sponsored by Simple Joe, Inc. makers of simple PC software. Simple Joe's Income & Expenses is the ideal tool to help you manage your business accounting, simple and easy. Visit http://www.simplejoe.com/incomeexpenses.
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Page Title: Article: How To Successfully Joint Venture Your Online Business With Offline Businesses
Keywords: business joint ventures how to successfully joint venture your online business with offline businesses, free reprintable article
Summary: This article describes how to successfully joint venture your online business with offline businesses .