Article: Online Wire Services - Free Reprintable Article |
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The traditional way a business gets press releases out is by developing a mailing list, writing the press release, addressing or labeling envelopes, and lugging stacks of paper to the post office to mail out hundreds of documents. An alternative to this labor intensive method is a wire service. A wire service distributes up-to-the-minute news information to media outlets all over the world. |
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Online Wire Servicesby Scott F. GeldWhat is a Wire Service? The traditional way a business gets press releases out is by developing a mailing list, writing the press release, addressing or labeling envelopes, and lugging stacks of paper to the post office to mail out hundreds of documents. An alternative to this labor intensive method is a wire service. So what's a wire service? A wire service distributes up-to-the-minute news information to media outlets all over the world. Wire Services for Business Business Wire and PR Newswire are two examples of wire services that deliver press releases online to TV stations, newspapers, magazines, specialized periodicals, and online databases, locally, regionally, and internationally. Both charge an annual membership fee. The costs for press releases are based on your choice of geographic broadcast areas. If you are in a high-tech business, you'll want to know that Business Wire automatically sends press information to the editors of International Data Group (IDG), one of the world's largest publishers of computer and high-tech magazines and newspapers. Why Use a Wire Service? It's Fast You can get your message out faster. Your message can be broadcast to a wide range of media outlets and received by readers within hours of the wire service receiving your text. It Saves Time and Money You can eliminate or reduce some of the cost of managing a mailing database. Setting up and maintaining a database is time and labor intensive. By using a wire service no one needs to label, stuff and mail envelopes. Personnel and postage costs are reduced considerably. It's More Effective Editors and reporters track industry developments using an online wire service because it is more efficient than traditional methods. An editor or reporter can access news releases without opening and handling mail. You can make sure that your press release is front and center and easily accessible when you use an online wire service. Can you afford not to? ************************************************************ Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic and direct links starting at just $5. For more info: http://www.MarketingBlaster.com
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| Summary: | The traditional way a business gets press releases out is by developing a mailing list, writing the press release, addressing or labeling envelopes, and lugging stacks of paper to the post office to mail out hundreds of documents. An alternative to this labor intensive method is a wire service. A wire service distributes up-to-the-minute news information to media outlets all over the world. |